Marketing Analytics
Many of the data sets from these assignments are protected! I will try to provide details without breaking confidentiality.
Early Career Job Search Platforms
This involved analyzing 2 separate datasets from 2 different job networking sites and analyzing trends to be used for optimizing a new job search site.
Includes an executive summary and a technical report.
Measures for Justice
This involved analyzing 11 data sets to provide accurate and thoughtful marketing recommendations for the non-profit Measures for Justice. Data sets included website KPIs, page data, user journey, retention, and more. They were cleaned and sorted via python and recommendations were made based on python and excel analysis.
DataSphere Analytics
Given multiple datasets to clean, combine, and analyze for segments (utilized K-means segmenting), identify conversion pathways and consumer journeys, and provide recommendations on what can be done to improve the engagement and conversion of consumers.
SoundScape Festival
Given multiple datasets of campaign data to clean, analyze trends, and provide recommendations on what to do with their remaining marketing budget.
Northstar Outfitters
Given 1 dataset with the goal of creating customer segmentation utilizing a method of choice (I used RFM) and identify key characteristics, value, and recommendations for that segment.