Imagine RIT

Class: AdPR Agency Workshop
Focus: Event Engagement
Created: January-April 2024
Team Project: Kamy Bitely, Myren Bobryk-Ozaki, Scott Lenoce, Amanda Macey, Ryan Murray, Ryan Risch, Dominick Sanford

Imagine 2024 Strategy

We were tasked with coming up with ways to engage 1st and 2nd year students in the annual campus-wide exhibition of student projects and research. It draws thousands of members of the public for the free event and is integral to the university’s culture. Most students don’t exhibit until their 3rd, 4th, or 5th years. We conducted analysis of old engagement efforts, did research on current student opinions, and formulated a strategy for the Marketing and Communications Department to employ.

Imagine 2024 Strategy PowerPoint Walkthrough!Download

Promotional Video: Scavenger Hunt Ad

Chalking the Campus!

Promotional Video: Route Planning Ad

Research

Getting the Word to Department Chairs and Deans

Exhibit Highlight Tweets

We’ve been busy at work with RIT’s Technically Speaking on bringing the excitement and anticipation of Imagine RIT to you!

As the clock to Imagine RIT ticks down, check back here each day to learn what exhibits the members of Technically Speaking are most looking forward to! pic.twitter.com/fzo3OmmbEb
— Imagine RIT (@Imagine_RIT) April 22, 2024

To add this exhibit to your itinerary or learn more about this exhibit and others, visit https://t.co/X7W3pUQrh6
— Imagine RIT (@Imagine_RIT) April 22, 2024

Today’s featured exhibit, picked by Technically Speaking member Scott Lenoce, is the Art Music Audio-Visual Exhibit!

“Once I read about this exhibit there was no doubt I had to check it out at Imagine. Intersecting art and music into an audio-visual experience is fascinating” pic.twitter.com/UCquArEeAK
— Imagine RIT (@Imagine_RIT) April 25, 2024

Want a chance to win $100 Tiger Bucks just by checking out a few of our incredible exhibits? Join our Student Scavenger Hunt this Saturday at Imagine RIT! It's free to join and open to all RIT students! https://t.co/4yhHPI732A pic.twitter.com/GYaZJWZ3uf
— Imagine RIT (@Imagine_RIT) April 25, 2024

Today’s featured exhibit, picked by Technically Speaking member Kamy Bitely, is the Constellation Cove!

“As a new media design major, I love seeing what other students in my major are creating. Making your own constellation sounds like fun!” pic.twitter.com/YkhYGTfWdD
— Imagine RIT (@Imagine_RIT) April 23, 2024

Double feature! This featured exhibit, picked by Technically Speaking member Amanda Macey, is the Project CSH Pinball exhibit!

“Pinball has always been a unique game to me and I’m interested in seeing how the machines work!” pic.twitter.com/tUnzNc3wHl
— Imagine RIT (@Imagine_RIT) April 26, 2024

Are you a current #RIT student and want free Tiger Bucks? Participate in the Scavenger Hunt at @Imagine_RIT! Find the first clue on the Imagine RIT website at 10 a.m. and happy hunting! #ImagineRIT https://t.co/33VlNfid72
— RIT (@RITtigers) April 25, 2024

Today’s featured exhibit, picked by Technically Speaking member Ryan Risch, is the Saunders Symposium: Taylor’s Version!

“This exhibit grabbed my attention as a swiftie, and it will be interesting to learn about Taylor Swift’s impact outside of music!” pic.twitter.com/ZrcBAgcP7L
— Imagine RIT (@Imagine_RIT) April 24, 2024

Today’s featured exhibit, picked by Technically Speaking member Dominick Stanford, is the RIT Hot Wheelz Solar Vehicle Team!

“I am always interested in what the creativity and innovation of the engineering students here at RIT can bring to life." pic.twitter.com/77Kh9zr7qY
— Imagine RIT (@Imagine_RIT) April 26, 2024

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